The advertising company Regis McKenna, wasn’t picked by coincidence to design the new logo. It’s plausible that this is the reason, that Steve Jobs in April 1977 asked Rob Janoff, art director of the advertising company Regis McKenna Advertising, to design a new logo. According to the author of “The Little Kingdom: The Private Story of Apple Computer”, Michael Morritz, Steve Jobs actually believed, that the logo could be part of the reason for the slow sale of the Apple I.Īccording to Owen Linzmayer, author of “Apple Confidential”, Steve Jobs believed the logo was much too intellectual and wasn’t suited for reproduction in small sizes. It is said to be Steve Jobs who advocated that Apple should have a more stylish logo, according to several different sources, on the transition to the well known rainbow colored logo. And the new logo was a rather costly matter, but Steve Jobs forced the multi-colored logo through. The bite in the apple and the rainbow colors were added after some consideration. The rainbow colored logo came about shortly before the launch of Apple’s second computer - the Apple II. The genesis of the world famous apple logo Voyaging through strange seas of Thought, alone. Of Newton with his prism and silent face, Of moon or favouring stars, I could behold Alone.’ ” The quote is from the romantic English poet William Wordsworth (1770-1850), who in “The Prelude, Book Third: Residence of Cambridge” wrote:Īnd from my pillow, looking forth by light ‘A Mind Forever Voyaging Through Strange Seas of Thought. Looking closely a text, running in the bottom part of the frame is seen, saying: “Newton. The company name “Apple Computer Co.” on a fabric banner clings round the picture. It was Ron Wayne who, at the company start, made this ingenious Indian ink drawing, representing Isaac Newton sitting under an apple tree reading a book. Apple was founded by three, Steve Jobs, Steve Wozniak and the less known Ron Wayne.
#Old apple computers color manual
Looking at the instruction manual for Apple I, the very first computer made by Apple, the front page was embellished with this very complicated logo The logo was far from stylish and wasn’t suited for reproduction in small sizes. Most may not realize that Apple in 1976 in fact did have a logo - and it was not an apple logo. The Early Start and a missing Graphical Identity Macnyt may possibly follow up on the story on the choice of the name “Apple”, but we haven’t researched that fully as yet.įollowing is documented how the company name had its logo, contributing in making Apple the strong brand it is today. As Steve Jobs and Steve Wozniak couldn't find a name for the company, they decided to call the company Apple. Steve Jobs is told to have been working on an apple farm in the summer of 1975 or 1976, and he admired The Beatles’ gramophone label “Apple Records”. Myth tells that there were several good reasons, that the choice fell on the apple. We’ll later on see why it was a good idea to use an apple as company trade mark. No one would normally associate computers with an apple. No one seems to know precisely why Apple came to be called Apple.
The following account is accompanied by pictures in a quality, giving justice to the history of the genesis of the logo. For science, all sources of information is given. Macnyt has, once and for all, tried to put all the pieces together.
#Old apple computers color full
A number of books on apple’s history adds even more to the full picture. Several hours of search for the history gives lots of fragments, but it‘s up to you to piece it together. There is, however no complete account on this particular bit of Apple history. The primary source of information in investigating the history of the logo has of course been the sea of information on the Internet. at the founding of Apple back in the seventies actually came up with the idea, that the company should be characterized by an apple, and why the apple logo looks like it does, most of us have to give up. But when it comes to how Steve Jobs & Co. We all know apple’s characteristic apple logo, most of us remember the logo, as the joyous rainbow colored apple, sitting on every grey Macintosh. The full story on the genesis of the logo, it’s appearance, meaning and interpretations. Apple’s logo has helped build the brand they have today, and there is a long tale of genesis of the logo. When market analysts look at which brands are most valuable, Apple is often high on the list.
0 kommentar(er)
